A Quick Guide to Searching

Types of Search Engines

Web Directory

A subject index is a list of categories into which web pages are separated by humans.  YAHOO!  This isn't technically a search engine, but can be effective to find groups of web sites about a specific topic.  Sites can be found by searching the index or by "Drilling Down" through the categories for the topic your researching.
Examples:   About.com http://www.about.com
Excite* http://www.excite.com 
Go.com* http://www.go.com 
Looksmart http://www.looksmart.com/
Lycos.com* http://www.lycos.com 
Magellan http://www.mckinley.com/
Snap.com http://www.snap.com
WWW Virtual Library http://www.vlib.org/ 
Yahoo http://www.yahoo.com
Activity 1 : Try searching for a topic by using the directory rather than the search box.  
Activity 2 : Search for your business, or a business that is in the same industry as your business.  Notice the name of the category they are located in.
Activity 3 : Search for a topic of interest, and notice the number of web pages included in your results.
Keyword Search or Keyword Index

These search engines scour the Internet looking to discover every page on the Internet.  Because there is no human interaction involved, these searches have information about a significantly larger number of pages.  This is both their advantage and downfall.  While you will be able to search a larger number of pages, you'll also be faced with a larger number of erroneous results.
Example:    AltaVista http://www.altavista.com
Excite* http://www.excite.com
Go.com* http://www.go.com 
HotBot  http://www.hotbot.com
Lycos* http://www.lycos.com
Northern Light http://www.northernlight.com
Webcrawler  http://www.webcrawler.com
* Some search engines have both a directory and an index
Activity 4 : Search for the same topic of interest you used in activity 3 and compare the number of results. (Is there a significant difference? Why?)
Activity 5 : Search for your business, or a business that is in the same industry as your business.  Did the same businesses make the top 10 in both the directory (from activity 2) and index?
So what's the difference?

Site Selection Criteria:
When we classify Directories and Indexes (or true search engines) the biggest factor to consider is how the database of web sites is built.  Directories are assembled by humans, into logical hierarchical categories.  No site gets added without the scrutiny of a human, which allows a database to be maintained as accurately as the owner chooses.  While this can make locating a site in the directory simple, the task of categorizing every site on the Internet has not been completed.  In contrast, indexes are not selective about adding sites to their database.  In fact the goal of most indexes is to find every site on the Internet, and let the searcher tackle the task finding the right one.  

Accessing the information:
In general, all searches allow you to type a word or search phrase to find a web site, but this isn't the only way information is accessible in some searches.  As we discussed, the sites in a Directory are separated in categories that could be compared to folders in folders in folders, with each folder being a more specific category inside a larger group.  This lend itself to browsing sites by selecting a large category, and then more specific categories until you find a category specific enough to contain sites of interest to you. 

Usage:
Again because of differences in design of search tools, each type of tool lends itself to a specific application.  Directories are the place that most casual researchers begin a search.  It's not until a user fails in a Directory or needs more specific information that an index becomes the tool of choice.  

http://www.searchenginewatch.com/facts/assistance.html 
Meta Search

This type of search, again technically not a search engine, allows you to search a number of web directories and keyword indexes at the same time.
Example: Ask Jeeves http://www.ask.com
Cyber411 http://cyber411.com
Dogpile http://www.dogpile.com
Highway 61 http://www.highway61.com
Inference Find http://www.inference.com/infind
Internet Sleuth http://www.isleuth.com
Mamma http://www.mamma.com
MetaFind http://www.metafind.com
MetaCrawler http://www.metacrawler.com
ProFusion http://www.profusion.com
SavvySearch http://www.savvysearch.com
Activity 6 : Use 2 or more meta searches, and compare the way they organize and display results.
Activity 7 : Use Ask Jeeves to search for the answer to a question.  How does this search differ from other searches we've used?
Some help with Booleans...

Boolean operators, or search operators, are a powerful tool that allows the human on a quest for information and the computer that holds the information to communicate more effectively.  Before the discussion of Booleans it's important to note that not all search engines understand these commands, so look for the help or search information on the site your using.
Common Operators:
" "

While quotes are not technically a Boolean or search operator, I mention them here because of their value.  By including a phrase in quotes, we can tell the search tool to find the phrase rather than the individual words.

 

AND

The AND Command tells the search tool that while they don't need to be next to each other, all of the words that are listed must appear in the resulting pages.

 

NOT

The NOT command tells the search tool that words after the NOT command should not appear on the resulting pages.

 

OR

The OR command indicates that any of the words included could appear on the resulting pages.  By default most search engines assume the word OR between each of the words in your search.

 

NEAR

The NEAR command tells the search tool to find pages where the words are physically near each other on the page.  Some search engines allow you to tell them how many words to look.  You should check individual search engines for more specific information.
More Information:
http://www.searchenginewatch.com/facts/math.html
http://www.searchenginewatch.com/facts/ataglance.html 
http://www.searchenginewatch.com/facts/boolean.html 
Now it's time to test your skills...
Activity 8 : 
  1. Search for the date of the next Cubs game.
  2. Find the hours for the ticket office at the Idaho Center
  3. Who was the Architect of the Empire State Building?
Not looking for web pages?
There are searches for many type of information on the web.  Here are just a few examples:
Find an address / email address:
Bigfoot http://www.bigfoot.com
InfoSpace http://www.infospace.com 
WhoWhere http://www.whowhere.com
Find a Business:
U S WEST DEX http://www.uswestdex.com 
WorldPages http://www.worldpages.com
Find a stock symbol:
MSN http://moneycentral.msn.com/investor/common/find.asp 
Quote.com http://www.quote.com/quotecom/misc/symbol_search.asp 
Quicken.com http://quicken.webcrawler.com/investments/tickersearch/ 
YAHOO! http://finance.yahoo.com/l 
Get a stock quote:
MSN http://moneycentral.msn.com/investor/home.asp 
Quote.com http://www.quote.com/quotecom/ 
Quicken.com http://www.quicken.com/ 
YAHOO! http://finance.yahoo.com/?u 
Find a map:
Expedia http://www.expedia.com 
MapQuest http://www.mapquest.com 
Shopping Bots:
BidFind http://www.bidfind.com 
StreetPrices http://www.streetprices.com 
MySimon http://www.mysimon.com 
StoreRunner http://www.storerunner.com 
DealTime http://www.dealtime.com 
Find a Dictionary:
Dictionary.com http://www.dictionary.com 
Merriam-Webster Online http://m-w.com 
What Is.com http://www.whatis.com 
Searching for a specific topic frequently?

If you're searching for a specific topic frequently, you should look to see if the topic is general enough to have it's own search engine.
Search Engines to find search engines:
http://search.cnet.com/Find/0,5,0,0200.html
http://www.isleuth.com
http://www.hamrad.com/search.html
Business specific search engines and tools:
www.dowjones.com The All Business Search Engine
Create a portal
Some research isn't directed searching, it's reading topical periodicals.  With a portal, you can create a page by telling the portal the type of information you're interested in.  Each time you visit the site, you're given the most recent information.  

www.msn.com
http://www.go.com/ 
www.netscape.com 
www.yahoo.com 
www.quicken.com 
www.crayon.net
www.aol.com 
www.bizreference.com
www.smallbizmanager.com
www.smallbizsearch.com

 

Create a portal using your investment company's home page

www.etrade.com 
www.eschwab.com 
www.dotplanet.com 

Use free and fee commercial and government sources of information:
All government agencies make info available on the Web 

Search more than 500,000 U.S. government Web sites in this database www.business.gov/Search_Online.html 

Official U.S. Government Agency Websites

US Government information, DOD, Department of Defense, federal government, executive agencies, senate, white house, legislative branch, congress....

State Home Pages: www.state.id.us , www.state.ca.us or www.state.ut.us